As a design thinker, I turn
Ideas into impact.
I turn inspiration into direction, and direction into results.
I’m Diana, a Strategic Design and Management student at Parsons who blends creativity and strategy to help brands and projects grow with clarity and purpose.
Whether it’s shaping a new project, refining an existing one, or exploring future-facing ideas, I focus on creating clear paths forward and finding ways to connect people to the work behind the brand.
What I do
Develop strategies that bring creative ideas to market
Research and analyze opportunities for growth
Build authentic connections between brands and people
Present ideas with clarity and focus
Turn projects into lasting initiatives
My Process
Empathize
I always start by learning about people. I ask questions, listen, and try to understand what’s really behind their choices. Whether I’m talking to customers, buyers, or creative teams, I want to get to the real story, not just the obvious one.
Define
Once I understand the problem, I organize my thoughts and figure out what needs to be solved. This step helps me find direction and turn ideas into something more focused and intentional.
Ideate
This is where I let my mind run wild. I brainstorm, sketch, and explore ideas that might sound a little unrealistic at first. I think the best concepts come out when you stop worrying about being “right” and just create.
Prototype
I bring ideas to life through visuals, decks, and mockups. I like to test things quickly, get feedback, and make changes as I go. It’s all about learning what works and what doesn’t.
Test and Evolve
Once something is out in the world, I pay attention to how people respond. I believe innovation never really stops, so I keep adjusting and improving until the idea feels right.
In the end, my process is about finding a balance between creativity and clarity. I like to mix imagination with strategy and keep things thoughtful but never too serious.
My process is a mix of structure, intuition, and a little bit of chaos. I follow the design thinking and innovation process, but I like to keep it flexible and open to wherever curiosity leads me.
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Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!