Who am I?
I’m Diana, a Croatian American Strategic Design and Management student at Parsons who somehow manages to be both organized and a little chaotic, but in the best way. I’ve always loved the space where creativity meets logic, and fashion happens to be my favorite playground for that.
I’ve worked behind the scenes at Toccin as a Merchandising Intern, where I dressed models for buyers, named styles for the Spring and Summer 2026 collections, gained showroom experience, and helped create product expansion decks that made it to market. At Crawford Models, I learned how agencies operate from the inside, where strategy, aesthetics, and personality all collide.
I grew up around my family’s real estate and hospitality businesses, which taught me a lot about people, presentation, and the kind of details that make experiences memorable. It also shaped the way I approach fashion, seeing it as both an art and a business.
Being Croatian American shapes a lot of how I see the world. I’m drawn to stories, traditions, and design that feel personal and a little nostalgic, and I like to blend that with a modern, curious mindset.
I take my work seriously but not myself. I believe good design should feel human, thoughtful, a little unexpected, and never boring.
When I’m not building brands, styling line sheets, or editing decks for the hundredth time, you can probably find me people-watching, reorganizing my own closet, or trying to make my iced coffee last longer than it ever does.
Parsons School of Design — The New School
BBA Strategic Design and Management (Class of 2026)
My studies combine business strategy, design thinking, and innovation. I’ve built projects that explore brand identity, consumer experience, and systems design, from launching a denim brand concept to developing a storytelling game for diaspora communities.
Experience and Education
Merchandising Intern, Toccin
New York, NY | May 2025 - October 2025
I worked closely with the merchandising team to prepare for market, dress models for buyer appointments, organize the showroom, and name styles for the Spring/Summer 2026 collections. I also helped create line sheets and expansion decks for new categories like handbags and après-ski, blending creativity with strategy to support collection development and brand growth.
Fashion and Talent Management Intern, Crawford Models
New York, NY | October 2025 - Present
At Crawford, I help organize castings, coordinate shoots, and maintain client relationships between models and agencies. I’ve learned the behind-the-scenes of fashion production and how to balance creativity with business logistics in a fast-paced agency setting.
Contact me
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!