Who am I?

I’m Diana, a Croatian American Strategic Design and Management student at Parsons who somehow manages to be both organized and a little chaotic, but in the best way. I’ve always loved the space where creativity meets logic, and fashion happens to be my favorite playground for that.

I’ve worked behind the scenes at Toccin as a Merchandising Intern, where I dressed models for buyers, named styles for the Spring and Summer 2026 collections, gained showroom experience, and helped create product expansion decks that made it to market. At Crawford Models, I learned how agencies operate from the inside, where strategy, aesthetics, and personality all collide.

I grew up around my family’s real estate and hospitality businesses, which taught me a lot about people, presentation, and the kind of details that make experiences memorable. It also shaped the way I approach fashion, seeing it as both an art and a business.

Being Croatian American shapes a lot of how I see the world. I’m drawn to stories, traditions, and design that feel personal and a little nostalgic, and I like to blend that with a modern, curious mindset.

I take my work seriously but not myself. I believe good design should feel human, thoughtful, a little unexpected, and never boring.

When I’m not building brands, styling line sheets, or editing decks for the hundredth time, you can probably find me people-watching, reorganizing my own closet, or trying to make my iced coffee last longer than it ever does.

Contact me

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